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Multi-Device Maturity Model

In today’s connected world, customers don’t just use products–they experience them across a dynamic ecosystem of devices. From smartphones and laptops, to in-car displays and kiosks, each touchpoint demands consistency, personalization, and contextual awareness.‍

That’s why we created the Multi-Device Maturity Model (MDMM), a research-driven framework that helps teams evaluate their current cross-platform capabilities, uncover strategic gaps, and design a clear roadmap for delivering connected, high-performance experiences at scale.

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Benefits &

Strategic Value

Embracing the MDMM unlocks powerful outcomes across your organization, including:

Accelerated
Time-to-Market
Reduce development cycles by unifying efforts and eliminating redundancy.
Increased Operational Efficiency
Empower cross-functional teams with streamlined workflows and shared tooling.
Scalable
Consistency
Deliver experiences that feel cohesive, regardless of device, screen, or environment.
Customer-Centric Engagement
Build smarter, context-aware experiences that drive retention and loyalty.
Informed Strategic Planning
Use the MDMM to assess, benchmark, and plan for sustainable growth in a multi-device world.

Get Your Guide to
Multi-Device Maturity

Our full model highlights the different strategic values by maturity stage, identifies the types of companies at each level (and key challenges they face), and determines indicators of when it’s time to invest in moving up.
Multi-Device Maturity Model Guide

Proven Results Across Industries

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Insights From Our Experts

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