Transforming a 5-Star Air Carrier’s Digital Experience for Growth

The Challenge

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JSX, a 5-star air carrier that offers the perks of private airfare at attainable fares, faced a pivotal moment in their growth journey. As the company scaled, it sought greater ownership of its digital customer experience to align with its brand and operational goals.

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Their outdated Xamarin-based mobile app posed significant challenges:

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• Limited Ownership: JSX’s reliance on external expertise and outdated social tools hindered their ability to adapt and innovate.
  
  
• Technical Constraints: The deprecation of Xamarin and the complexity of Navitaire's backend systems slowed progress and stifled opportunities.
  
  
• Growth Ambitions: Expanding beyond core flight services to ancillary revenue streams (e.g. loyalty programs, rental cars, and additional services) required digital solutions capable of supporting new offerings. 

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JSX needed a partner to deliver a modern app that would not only address these challenges, but also:

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• Enable scalability, innovation, and operational control
• Focus on driving revenue
• Enhance the customer experience  

Our Solution

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We partnered with JSX to build a Flutter-based mobile app that combined modern design, robust engineering and scalable architecture with an overarching focus on the customer experience and revenue growth opportunities.

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“We knew VGV were the Flutter experts. That aspect in itself was a no-brainer. When we made the decision that Flutter was right for us, we wanted VGV.” – JSX Digital Product Owner

This new end-to-end transformation delivered:
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• Best-in-Class Code Architecture: A robust, modular, and scalable app architecture based on Flutter, adhering to strict best practices and high-quality engineering standards.

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• Scalability for Growth: An app structure and experience built to support new revenue opportunities and expand JSX’s digital ecosystem.

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• Modern UI/UX Design: A clean, intuitive interface that embodies JSX’s brand and drastically improves usability.

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• Backend Integration Excellence: Seamless backend connectivity by leveraging Navitaire’s Dart SDK to streamline integration, ensuring seamless backend connectivity.

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• Process Transformation: Improved workflows and knowledge sharing processes that gave JSX empowered ownership, helping them transition from supporting their digital products to fully owning them. 

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"The team has done an amazing job. Our team has had nothing but positive things to say. Thank the team for me as they've performed this transition above expectations." – Craig Airitam, Chief Information Officer, JSX

How We Did It

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Discovery & Design Foundations: We began with a comprehensive UX/UI audit to align designs with JSX’s brand identity and operational needs. By creating reusable components and streamlined workflows, we developed a scalable design system that delivered a consistent, high-quality user experience. Close collaboration with stakeholders ensured strategic architectural decisions to support JSX’s growth and digital ambitions. 

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Development & Delivery: Using Flutter, we built a modular, enterprise-grade app with 100% test coverage, CI/CD pipelines, and automated quality checks for reliability and scalability. The team overcame complex integration challenges with Navitaire’s backend, optimizing internal processes for efficiency.

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Beyond the App: The VGV design team extended JSX’s brand beyond their app, crafting an integrated UX/UI experience across key touchpoints. This included the Flight Information Display System (FIDS), providing real-time flight updates in JSX hangars, and the In-Flight Web Home Page, a responsive platform offering flight status, refreshment options, and exclusive promotions for travelers. 

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Knowledge Transfer & Offboarding: VGV delivered a seamless handoff, praised by JSX leadership as one of their most effective transitions. This collaboration empowered JSX to take ownership of its platform and continue innovating confidently.

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“We are a better team because of your team. We are very proud of our process and product now.” – JSX Digital Product Owner