GenUI
A Dynamically Visual and Infinitely Personalized Approach to Driving Customer Behaviors
VGV is pioneering a new era of Generative UI - powered by Google’s new GenUI SDK for Flutter, the big idea is to create responsive, visual interfaces that adapt in real time to user intent. Design elements are dynamically generated with user context in mind, not only making task completion faster and more intuitive, but allowing businesses to guide customers along high-priority journeys.
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Visually Driving User Task Completion
Today’s most successful digital experiences aren’t just faster; they’re smarter and visually proactive. Generative UI transforms "flat" interfaces and walls of text responses into dynamic UIs personalized to each user. The big idea is to create responsive, visual interfaces that adapt in real time to user intent.
Traditional LLM experiences are largely text-based. Users describe what they want, and the system replies with static responses or links.
GenUI elements are dynamically generated based on intent. Translating user goals into interactive components, guiding through a personalized flow.
Google’s GenUI SDK sets up your enterprise to take the next step into the era of agentic-driven interaction
The way people interact with your enterprise is about to expand - across mobile, web, kiosks,  emerging agentic experiences, and 3rd-party apps (like the GPT store). Google’s GenUI SDK sets your organization up to thrive in this new landscape by centralizing how your UI is generated. Instead of managing fragmented interfaces, you can deliver dynamic, interactive, and intelligent experiences everywhere your customers are. It’s not just about meeting users where they are today—it’s about being ready for where they’ll be tomorrow.
The Benefits of Google’s GenUI SDK
Google’s GenUI SDK uses their Flutter's multi-platform UI toolkit to transform large language model (LLM) responses into live, structured UIs. Instead of returning text, the model outputs JSON mapped to Flutter widget trees that are rendered instantly on screen. Each user interaction feeds back to the model, creating a continuous adaptive experience that evolves with every tap.
Adaptive Experiences Take Personalized UIs and Workflows to the Next Level
A single generative logic can produce UIs for mobile, desktop, web, embedded systems, and more - that not only are personalized to each individual’s historical behaviors, but also proactively drive workflows and guide customers towards desired business outcomes.
New Revenue Streams & Differentiated UX
Dynamic, context-aware interfaces enable premium experiences, real-time personalization, and new monetization models. Your customers will be able to complete tasks with your brand faster than with your competitors.
Massive Acceleration in Product Velocity & Cost Efficiency
Instead of designing and coding every variant, generative UI lets AI generate UI on the fly while still respecting brand and UX constraints and enterprise compliance requirements.

Potential Industry Use Cases

Travel & Hospitality
Guided trip planning and booking
Banking
Smart financial planning assistants
Insurance
Claim processing automation
QSR
Personalized,
visual ordering

Why Google’s GenUI SDK is Different from Others

Schema-backed Widget Catalog
Keeps generated UIs safe, composable, and developer-controlled.
Native Flutter Integration
Ensures smooth, high-performance rendering across devices
Real-time Feedback Loop
Syncs user interactions back to the model for adaptive improvement
Why Flutter Fits
Flutter’s declarative, widget-based model makes runtime UI generation simple. Its architecture treats dynamic composition as a first-class concept — perfectly aligning with AI-driven design.
How might this new experience integrate with previously-made LLM investments?
 
We understand your enterprise has likely already significant investments in your tech stack and LLM capabilities. There are ways to modularize an approach into this new space, allowing you to build on what you have—not start over—and explore flexible architectural options that fit your roadmap. For example, as you can see in the diagram here, we put together a technical solution for a large travel and entertainment brand that  allowed them explore various options with previous investments.
VGV’s Partnership with
Google and Flutter
“Our goal for the GenUI SDK for Flutter is to help you replace static 'walls of text' from your LLM with dynamic, interactive, graphical UIs. Ultimately, the aim is to increase interaction bandwidth for users, making task completion faster and more intuitive.”
Seth Ladd
Google Flutter & Dart
Leading VGV clients are already exploring GenUI
VGV’s Approach
Not sure how to get started? VGV combines deep Flutter expertise with hands-on experience building GenUI prototypes in partnership with Google. Exploratory, proof-of-concept sprints help stakeholders gain confidence in this space, where our team can assess various opportunities through business value analysis, concept testing with users, or technical exploration and prototyping.
Book a Free Exploratory Call
Your fast path to Generative UI readiness.
Common FAQs About GenUI
How is GenUI different from traditional UI frameworks?
GenUI allows AI models to dynamically generate interfaces in real time, adapting to user intent instead of pre-coded screens.

What platforms does GenUI support?
GenUI is built on Flutter, supporting web, mobile, and desktop for a unified multi-device experience.
Can I integrate GenUI with my current LLM stack?
Yes. GenUI works with your existing LLM setup, adding a dynamic visual layer that interacts with your agent’s outputs.

How long does a typical proof of concept take?
From initial use case ideation to a working technical proof of concept, we typically deliver a prototype within 4–6 weeks.