Multi-Device Maturity Model

In today’s connected world, customers don’t just use products–they experience them across a dynamic ecosystem of devices. From smartphones and laptops, to in-car displays and kiosks, each touchpoint demands consistency, personalization, and contextual awareness.‍

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That’s why we created the Multi-Device Maturity Model (MDMM), a research-driven framework that helps teams evaluate their current cross-platform capabilities, uncover strategic gaps, and design a clear roadmap for delivering connected, high-performance experiences at scale.

Evidence Driven, Experience Informed

Built on rigorous analysis and leveraging emerging technologies shaping digital product development, it integrates:

Modern cross-platform frameworks like Flutter to reduce code duplication and unify UI/UX across platforms

Real-time data architecture that supports dynamic, context-aware personalization

AI-driven development tools that increase productivity, reduce human error, and enable continuous optimization

Behavioral science principles to ensure experiences align with human expectations across digital environments

Benefits &

Strategic Value

Embracing the MDMM unlocks powerful outcomes across your organization, including:

Accelerated
Time-to-Market

‍Reduce development cycles by unifying efforts and eliminating redundancy.

Increased Operational Efficiency

‍Empower cross-functional teams with streamlined workflows and shared tooling.

Scalable
Consistency

Deliver experiences that feel cohesive, regardless of device, screen, or environment.

Customer-Centric Engagement

‍Build smarter, context-aware experiences that drive retention and loyalty.

Informed Strategic Planning

‍Use the MDMM to assess, benchmark, and plan for sustainable growth in a multi-device world.

Get Your Guide to
Multi-Device Maturity

Our full model highlights the different strategic values by maturity stage, identifies the types of companies at each level (and key challenges they face), and determines indicators of when it’s time to invest in moving up.